# Advertising in the Metaverse: Opportunities and Challenges

> Research article (International Journal of Marketing Studies, 2023) · cited 22× · AI/ML

**Wikidata**: [openalex:W4316363176](https://www.wikidata.org/wiki/openalex:W4316363176)  
**Source**: https://4ort.xyz/entity/advertising-in-the-metaverse-opportunities-and-challenges