# Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective

> Research article (Technological Forecasting and Social Change, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4403818509](https://www.wikidata.org/wiki/openalex:W4403818509)  
**Source**: https://4ort.xyz/entity/advertising-in-the-metaverse-and-its-implications-for-brands-and-society-a-multi-stakeholder-perspective