# Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies

> Research article (Journal of Current Issues & Research in Advertising, 2018) · cited 32× · AI/ML

**Wikidata**: [openalex:W2890309820](https://www.wikidata.org/wiki/openalex:W2890309820)  
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