# Advertising at the threshold: Paratextual promotion in the era of media convergence

> Research article (Marketing Theory, 2018) · cited 44× · AI/ML

**Wikidata**: [openalex:W2883780082](https://www.wikidata.org/wiki/openalex:W2883780082)  
**Source**: https://4ort.xyz/entity/advertising-at-the-threshold-paratextual-promotion-in-the-era-of-media-convergence