# Advertising archetypes’ impact on physician engagement and behavior in the context of healthcare products

> Research article (Psychology and Marketing, 2018) · cited 10× · AI/ML

**Wikidata**: [openalex:W2802048048](https://www.wikidata.org/wiki/openalex:W2802048048)  
**Source**: https://4ort.xyz/entity/advertising-archetypes-impact-on-physician-engagement-and-behavior-in-the-context-of-healthcare-products