# Advancing research in digital and social media marketing

> Research article (The Journal of Marketing Theory and Practice, 2021) · cited 69× · AI/ML

**Wikidata**: [openalex:W3134087026](https://www.wikidata.org/wiki/openalex:W3134087026)  
**Source**: https://4ort.xyz/entity/advancing-research-in-digital-and-social-media-marketing