# Advancing Non-compensatory Choice Models in Marketing

> Research article (Customer Needs and Solutions, 2017) · cited 23× · AI/ML

**Wikidata**: [openalex:W2655524689](https://www.wikidata.org/wiki/openalex:W2655524689)  
**Source**: https://4ort.xyz/entity/advancing-non-compensatory-choice-models-in-marketing