# Advancing marketing theory and practice: guidelines for crafting research propositions

> Research article (AMS Review, 2021) · cited 54× · AI/ML

**Wikidata**: [openalex:W3211430207](https://www.wikidata.org/wiki/openalex:W3211430207)  
**Source**: https://4ort.xyz/entity/advancing-marketing-theory-and-practice-guidelines-for-crafting-research-propositions