# Advancing machine learning frameworks for customer retention and propensity modeling in E-Commerce Platforms

> Research article (GSC Advanced Research and Reviews, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4405256115](https://www.wikidata.org/wiki/openalex:W4405256115)  
**Source**: https://4ort.xyz/entity/advancing-machine-learning-frameworks-for-customer-retention-and-propensity-modeling-in-e-commerce-platforms