# Advancing E-Commerce Personalization: Process Framework and Case Study

> Research article (International Journal of Electronic Commerce, 2015) · cited 69× · AI/ML

**Wikidata**: [openalex:W2019853574](https://www.wikidata.org/wiki/openalex:W2019853574)  
**Source**: https://4ort.xyz/entity/advancing-e-commerce-personalization-process-framework-and-case-study