# Advancing Automated Content Analysis for a New Era of Media Effects Research: The Key Role of Transfer Learning

> Research article (Communication Methods and Measures, 2023) · cited 23× · AI/ML

**Wikidata**: [openalex:W4387372245](https://www.wikidata.org/wiki/openalex:W4387372245)  
**Source**: https://4ort.xyz/entity/advancing-automated-content-analysis-for-a-new-era-of-media-effects-research-the-key-role-of-transfer-learning