# Adoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators

> Research article (Journal of Relationship Marketing, 2019) · cited 55× · AI/ML

**Wikidata**: [openalex:W2974702841](https://www.wikidata.org/wiki/openalex:W2974702841)  
**Source**: https://4ort.xyz/entity/adoption-of-ubiquitous-customer-relationship-management-ucrm-in-enterprise-leadership-support-and-technological-competen