# Adoption of Big Data Analytics and Artificial Intelligence Among Hospitality and Tourism Companies: Perceive Performance Perspective

> Research article (Journal of Quality Assurance in Hospitality & Tourism, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4405614085](https://www.wikidata.org/wiki/openalex:W4405614085)  
**Source**: https://4ort.xyz/entity/adoption-of-big-data-analytics-and-artificial-intelligence-among-hospitality-and-tourism-companies-perceive-performance-