# Adoption and optimal configuration of smart products: The role of firm internationalization and offer hybridization

> Research article (Industrial Marketing Management, 2021) · cited 60× · AI/ML

**Wikidata**: [openalex:W3153470280](https://www.wikidata.org/wiki/openalex:W3153470280)  
**Source**: https://4ort.xyz/entity/adoption-and-optimal-configuration-of-smart-products-the-role-of-firm-internationalization-and-offer-hybridization