# Adopting Voice Assistants in Online Shopping: Examining the Role of Social Presence, Performance Risk, and Machine Heuristic

> Research article (International Journal of Human-Computer Interaction, 2022) · cited 50× · AI/ML

**Wikidata**: [openalex:W4283661479](https://www.wikidata.org/wiki/openalex:W4283661479)  
**Source**: https://4ort.xyz/entity/adopting-voice-assistants-in-online-shopping-examining-the-role-of-social-presence-performance-risk-and-machine-heuristi