# Adopting relationship trust and influence strategy to enhance green customer integration: a social exchange theory perspective

> Research article (Journal of Business and Industrial Marketing, 2024) · cited 28× · AI/ML

**Wikidata**: [openalex:W4392433444](https://www.wikidata.org/wiki/openalex:W4392433444)  
**Source**: https://4ort.xyz/entity/adopting-relationship-trust-and-influence-strategy-to-enhance-green-customer-integration-a-social-exchange-theory-perspe