# Adopting big data to create an “outside-in” global perspective of guanxi

> Research article (Journal of Business Research, 2021) · cited 10× · AI/ML

**Wikidata**: [openalex:W3206327662](https://www.wikidata.org/wiki/openalex:W3206327662)  
**Source**: https://4ort.xyz/entity/adopting-big-data-to-create-an-outside-in-global-perspective-of-guanxi