# Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy

> Research article (Journal of the Academy of Marketing Science, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4394881209](https://www.wikidata.org/wiki/openalex:W4394881209)  
**Source**: https://4ort.xyz/entity/addressing-grand-challenges-through-the-bottom-up-marketing-approach-lessons-from-subsistence-marketplaces-and-marketpla