# Addressing common method variance in country- and destination-image research: Two practical approaches

> Research article (Journal of Destination Marketing & Management, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4399691800](https://www.wikidata.org/wiki/openalex:W4399691800)  
**Source**: https://4ort.xyz/entity/addressing-common-method-variance-in-country-and-destination-image-research-two-practical-approaches