# Addressing a decision problem through a bipolar Pythagorean fuzzy approach: A novel methodology applied to digital marketing

> Research article (Heliyon, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4390675094](https://www.wikidata.org/wiki/openalex:W4390675094)  
**Source**: https://4ort.xyz/entity/addressing-a-decision-problem-through-a-bipolar-pythagorean-fuzzy-approach-a-novel-methodology-applied-to-digital-market