# Actor engagement: origin, evolution and trends

> Research article (Journal of Business and Industrial Marketing, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4295885183](https://www.wikidata.org/wiki/openalex:W4295885183)  
**Source**: https://4ort.xyz/entity/actor-engagement-origin-evolution-and-trends