# Actor engagement as a microfoundation for value co-creation

> Research article (Journal of Business Research, 2016) · cited 734× · AI/ML

**Wikidata**: [openalex:W2324683806](https://www.wikidata.org/wiki/openalex:W2324683806)  
**Source**: https://4ort.xyz/entity/actor-engagement-as-a-microfoundation-for-value-co-creation