# Activist brand perception: Conceptualization, scale development and validation

> Research article (Journal of Business Research, 2024) · cited 23× · AI/ML

**Wikidata**: [openalex:W4398231555](https://www.wikidata.org/wiki/openalex:W4398231555)  
**Source**: https://4ort.xyz/entity/activist-brand-perception-conceptualization-scale-development-and-validation