# Active Sport Tourism in Europe: Applying Market Segmentation Model Based on Human Values

> Research article (Journal of Hospitality & Tourism Research, 2020) · cited 21× · AI/ML

**Wikidata**: [openalex:W3031837791](https://www.wikidata.org/wiki/openalex:W3031837791)  
**Source**: https://4ort.xyz/entity/active-sport-tourism-in-europe-applying-market-segmentation-model-based-on-human-values