# Acting Like Humans? Anthropomorphism and Consumer’s Willingness to Pay in Electronic Commerce

> Research article (Journal of Management Information Systems, 2019) · cited 114× · AI/ML

**Wikidata**: [openalex:W2951358222](https://www.wikidata.org/wiki/openalex:W2951358222)  
**Source**: https://4ort.xyz/entity/acting-like-humans-anthropomorphism-and-consumers-willingness-to-pay-in-electronic-commerce