# Achieving the promise of AI and ML in delivering economic and relational customer value in B2B

> Research article (Journal of Business Research, 2022) · cited 61× · AI/ML

**Wikidata**: [openalex:W4214524252](https://www.wikidata.org/wiki/openalex:W4214524252)  
**Source**: https://4ort.xyz/entity/achieving-the-promise-of-ai-and-ml-in-delivering-economic-and-relational-customer-value-in-b2b