# Achieving Environmentally Responsible Behavior for Tourists and Residents: A Norm Activation Theory Perspective

> Research article (Journal of Travel Research, 2020) · cited 163× · AI/ML

**Wikidata**: [openalex:W3042799525](https://www.wikidata.org/wiki/openalex:W3042799525)  
**Source**: https://4ort.xyz/entity/achieving-environmentally-responsible-behavior-for-tourists-and-residents-a-norm-activation-theory-perspective