# Accounts of self-gift giving: nature, context and emotions

> Research article (European Journal of Marketing, 2015) · cited 44× · AI/ML

**Wikidata**: [openalex:W1582796315](https://www.wikidata.org/wiki/openalex:W1582796315)  
**Source**: https://4ort.xyz/entity/accounts-of-self-gift-giving-nature-context-and-emotions