# account-based marketing

> also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

**Wikidata**: [Q4672743](https://www.wikidata.org/wiki/Q4672743)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Account-based_marketing)  
**Source**: https://4ort.xyz/entity/account-based-marketing