# Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits

> Research article (European Journal of Operational Research, 2015) · cited 28× · AI/ML

**Wikidata**: [openalex:W2076534869](https://www.wikidata.org/wiki/openalex:W2076534869)  
**Source**: https://4ort.xyz/entity/accommodating-heterogeneity-and-nonlinearity-in-price-effects-for-predicting-brand-sales-and-profits