# A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

> Research article (Journal of Marketing Research, 2016) · cited 126× · AI/ML

**Wikidata**: [openalex:W2272598404](https://www.wikidata.org/wiki/openalex:W2272598404)  
**Source**: https://4ort.xyz/entity/a-wide-variety-effects-of-horizontal-versus-vertical-display-on-assortment-processing-perceived-variety-and-choice