# A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

> Research article (Journal of the Academy of Marketing Science, 2025) · cited 19× · AI/ML

**Wikidata**: [openalex:W4409375914](https://www.wikidata.org/wiki/openalex:W4409375914)  
**Source**: https://4ort.xyz/entity/a-whole-new-world-a-new-fantastic-point-of-view-charting-unexplored-territories-in-consumer-research-with-generative-art