# A weighted fuzzy approach for green marketing risk assessment: Empirical evidence from dairy industry

> Research article (Journal of Cleaner Production, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3210374467](https://www.wikidata.org/wiki/openalex:W3210374467)  
**Source**: https://4ort.xyz/entity/a-weighted-fuzzy-approach-for-green-marketing-risk-assessment-empirical-evidence-from-dairy-industry