# A User Study on the Acceptance of Native Advertising in Generative IR

> Research article (Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4392612086](https://www.wikidata.org/wiki/openalex:W4392612086)  
**Source**: https://4ort.xyz/entity/a-user-study-on-the-acceptance-of-native-advertising-in-generative-ir