# A Unified Framework for Multi-Domain CTR Prediction via Large Language Models

> Research article (ACM Transactions on Information Systems, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4403395420](https://www.wikidata.org/wiki/openalex:W4403395420)  
**Source**: https://4ort.xyz/entity/a-unified-framework-for-multi-domain-ctr-prediction-via-large-language-models