# A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

> Research article (Journal of Decision System, 2022) · cited 26× · AI/ML

**Wikidata**: [openalex:W4311892478](https://www.wikidata.org/wiki/openalex:W4311892478)  
**Source**: https://4ort.xyz/entity/a-two-stage-business-analytics-approach-to-perform-behavioural-and-geographic-customer-segmentation-using-e-commerce-del