# A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective

> Research article (Industrial Marketing Management, 2019) · cited 26× · AI/ML

**Wikidata**: [openalex:W2954061946](https://www.wikidata.org/wiki/openalex:W2954061946)  
**Source**: https://4ort.xyz/entity/a-transition-from-goods-dominant-to-service-dominant-exchange-logic-in-a-b2b-relationship-a-relationship-positioning-per