# A touch of gloss: haptic perception of packaging and consumers’ reactions

> Research article (Journal of Product & Brand Management, 2019) · cited 56× · AI/ML

**Wikidata**: [openalex:W2914697259](https://www.wikidata.org/wiki/openalex:W2914697259)  
**Source**: https://4ort.xyz/entity/a-touch-of-gloss-haptic-perception-of-packaging-and-consumers-reactions