# A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective

> Research article (Qualitative Market Research An International Journal, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4404328146](https://www.wikidata.org/wiki/openalex:W4404328146)  
**Source**: https://4ort.xyz/entity/a-thematic-analysis-of-factors-influencing-small-and-medium-enterprise-adoption-of-social-media-marketing-a-toe-framewor