# A text mining and topic modelling perspective of ethnic marketing research

> Research article (Journal of Business Research, 2019) · cited 74× · AI/ML

**Wikidata**: [openalex:W2736934374](https://www.wikidata.org/wiki/openalex:W2736934374)  
**Source**: https://4ort.xyz/entity/a-text-mining-and-topic-modelling-perspective-of-ethnic-marketing-research