# A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time

> Research article (International Journal of Sport Communication, 2022) · cited 21× · AI/ML

**Wikidata**: [openalex:W4293179158](https://www.wikidata.org/wiki/openalex:W4293179158)  
**Source**: https://4ort.xyz/entity/a-tale-of-two-brands-examining-elite-female-athletes-branding-and-self-presentation-strategies-over-time