# A systematic literature review on the enablers of green marketing adoption: Consumer perspective

> Research article (Journal of Cleaner Production, 2022) · cited 34× · AI/ML

**Wikidata**: [openalex:W4283654815](https://www.wikidata.org/wiki/openalex:W4283654815)  
**Source**: https://4ort.xyz/entity/a-systematic-literature-review-on-the-enablers-of-green-marketing-adoption-consumer-perspective