# A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

> Research article (Advanced International Journal of Business Entrepreneurship and SMEs, 2021) · cited 19× · AI/ML

**Wikidata**: [openalex:W3203377773](https://www.wikidata.org/wiki/openalex:W3203377773)  
**Source**: https://4ort.xyz/entity/a-study-of-customer-preference-customer-perceived-value-sales-promotion-and-social-media-marketing-towards-purchase-deci