# A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability

> Research article (Journal of Marketing Management, 2022) · cited 65× · AI/ML

**Wikidata**: [openalex:W4283757427](https://www.wikidata.org/wiki/openalex:W4283757427)  
**Source**: https://4ort.xyz/entity/a-strengths-based-approach-to-eliciting-deep-insights-from-social-marketing-customers-experiencing-vulnerability