# A strategic approach to CEO activism: issue selection and communication of motives

> Research article (Journal of Marketing Communications, 2024) · cited 17× · AI/ML

**Wikidata**: [openalex:W4399077712](https://www.wikidata.org/wiki/openalex:W4399077712)  
**Source**: https://4ort.xyz/entity/a-strategic-approach-to-ceo-activism-issue-selection-and-communication-of-motives