# A story to sell: The influence of storytelling on consumers' purchasing behavior

> Research article (Psychology and Marketing, 2022) · cited 108× · AI/ML

**Wikidata**: [openalex:W4311140163](https://www.wikidata.org/wiki/openalex:W4311140163)  
**Source**: https://4ort.xyz/entity/a-story-to-sell-the-influence-of-storytelling-on-consumers-purchasing-behavior