# A step-by-step guide of (fuzzy set) qualitative comparative analysis: From theory to practice via an implementation in a B2B context

> Research article (Industrial Marketing Management, 2022) · cited 37× · AI/ML

**Wikidata**: [openalex:W4300818597](https://www.wikidata.org/wiki/openalex:W4300818597)  
**Source**: https://4ort.xyz/entity/a-step-by-step-guide-of-fuzzy-set-qualitative-comparative-analysis-from-theory-to-practice-via-an-implementation-in-a-b2