# A social CRM analytic framework for improving customer retention, acquisition, and conversion

> Research article (Technological Forecasting and Social Change, 2021) · cited 71× · AI/ML

**Wikidata**: [openalex:W3208932222](https://www.wikidata.org/wiki/openalex:W3208932222)  
**Source**: https://4ort.xyz/entity/a-social-crm-analytic-framework-for-improving-customer-retention-acquisition-and-conversion