# A round Bouba is easier to remember than a curved Kiki: Sound-symbolism can support associative memory

> Research article (Psychonomic Bulletin & Review, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3016166618](https://www.wikidata.org/wiki/openalex:W3016166618)  
**Source**: https://4ort.xyz/entity/a-round-bouba-is-easier-to-remember-than-a-curved-kiki-sound-symbolism-can-support-associative-memory