# A revised model of e-brand equity and its application to high technology products

> Research article (The Journal of High Technology Management Research, 2018) · cited 10× · AI/ML

**Wikidata**: [openalex:W2895296930](https://www.wikidata.org/wiki/openalex:W2895296930)  
**Source**: https://4ort.xyz/entity/a-revised-model-of-e-brand-equity-and-its-application-to-high-technology-products